500 pages. One brand transition. A unified digital experience.
When GoTyme Bank South Africa set out to transition from TymeBank to a globally aligned digital banking brand, the goal was not just to update a website. It was to reintroduce the bank to its customers with clarity, consistency, and confidence.
This meant creating a digital experience that reflects GoTyme Bank’s promise of simple, accessible, and low-cost banking for everyone.
A Strategic Shift: More Than Just a Website Revamp
GoTyme Bank South Africa, a digital-first bank serving unbanked and underserved communities, needed its website to evolve alongside its brand.
The transition from TymeBank to GoTyme Bank presented an opportunity to:
- Align with GoTyme Bank’s global design system
- Strengthen its digital presence
- Improve how customers discover and understand its products
- Drive more users toward mobile app onboarding and account creation
- Elevate the brand’s visual expression to attract customers from all income segments
At its core, the website needed to function as a marketing and conversion platform that guides users from awareness to action.
Designing for Clarity, Consistency, and Conversion
To bring this vision to life, Exist delivered a full-scale website revamp grounded in three key principles: brand alignment, structured user journeys, and conversion-driven design.
A Unified Global Experience
The new website was built in alignment with GoTyme Bank’s global design system, ensuring a consistent look and feel across regions while reinforcing a strong and modern brand identity.
Smarter Navigation Through User Segmentation
One of the standout features is the utility-based navigation, which separates journeys into Personal and Business banking. This allows users to quickly access content relevant to their needs, reducing friction and improving usability.
Built to Guide Action
Every page was designed with intent, clearly communicating value propositions and guiding users toward key actions such as downloading the app or opening an account.
Scaling with Precision
With approximately 500 pages, the project required careful execution to ensure consistency in design, content, and functionality. Even as design standards evolved during development, the team maintained alignment across all pages through close collaboration and Agile delivery.
Learn more about Exist’s UX Design Solutions.
A Stronger Digital Foundation for Growth
For GoTyme Bank South Africa, the new website marks a successful brand transition and establishes a cohesive, modern, and globally aligned digital presence. More importantly, it now serves as a powerful platform for customer acquisition and engagement, helping convert interest into action.
For customers, the experience is simpler and more intuitive. They can easily explore products, understand offerings, and take the next step toward banking with GoTyme Bank, whether through app download or account onboarding. This reinforces GoTyme Bank’s mission of making banking simple, affordable, and accessible for all.
Build seamless digital experiences that drive growth and customer trust.
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