GoTyme Bank South Africa – Website Development
CLIENTS
GoTyme Bank South Africa (formerly TymbeBank) is a pioneering digital-only bank and financial services provider, founded in 2012 and serving about 13 million customers across the economic spectrum. As part of the Tyme Group, it operates in the banking/fintech sector, using a “phygital” model—combining digital banking with kiosks and retail partnerships to boost financial inclusion.
Challenges
GoTyme Bank South Africa initiated the website revamp primarily to support its transition from TymeBank to the GoTyme Bank brand and ensure alignment with the global design system. Alongside this, there was an opportunity to enhance the overall customer journey, making it easier for users to explore products, understand offerings, and move seamlessly toward app onboarding or account creation. Given the scale of the website, maintaining consistency across multiple pages while adapting to evolving design standards required close coordination across teams.
Solution
Exist Software Labs delivered a full-scale website revamp designed to support GoTyme Bank’s brand migration, customer acquisition goals, and digital experience standards.
- Brand-Aligned Website Revamp: Redesigned the website to fully reflect GoTyme Bank’s new identity, messaging, and positioning–ensuring consistency across all digital touchpoints.
- Conversion-Driven Experience: Designed user journeys that guide visitors from awareness to action–primarily app downloads and account opening.
- Lead Generation Enablement: Integrated clear calls-to-action and form capabilities to support customer acquisition efforts.
- Structured Information Architecture: Introduced utility-based navigation (Personal and Business) to segment users and streamline content discovery.
- Scalable Content Management: Successfully migrated and developed ~500 pages, ensuring consistency, accuracy, and alignment with the new brand.
- Agile Delivery & Governance: Executed the project using Agile methodology, with structured sprints, JIRA-based tracking, and continuous collaboration across BA, QA, design, and development teams.
Results
Benefits to the Business
The new website enabled GoTyme Bank South Africa to:
- Achieve Seamless Brand Transition: Successfully replaced the TymeBank digital experience with a modern, unified GoTyme Bank identity.
- Strengthen Digital Presence: Established a consistent, professional, and globally aligned brand across digital channels.
- Enhance Marketing & Acquisition Capabilities: Transformed the website into a high-performing marketing and lead generation platform.
- Improve Operational Efficiency: Leveraged structured workflows, Agile processes, and centralized tracking for better project visibility and execution.
Benefits to their customers
End users now experience:
- Improved Navigation & Usability: Segmented journeys (Personal vs Business) make it easier to find relevant information quickly.
- Consistent and Modern Experience: A clean, intuitive interface aligned with global design standards enhances trust and usability.
- Faster Path to Onboarding: Streamlined user journeys guide customers efficiently toward app download and account creation.
- Greater Accessibility to Banking: Reinforces GoTyme Bank’s mission of making banking simple, affordable, and accessible for all.
