Philippines Software Industry Growth, Report from Tholons

Philippines Software Industry Growth, Report from Tholons

Philippines Software Industry Growth, Report from Tholons 150 150 Exist Software Labs Inc.

I had wished for an updated report for 2011, to see how the industry has fared so far, given the ambitious goal 1.5B revenue in 2013. Now, I am again reminded that the industry isn’t supposed to move as one big godzilla. Read below and let’s discuss.

Despite the global economic crunch in 2008, the local software development industry was able to post a 27.60% growth rate in both export revenue and employment by the end of 2010, as reported by services and investment advisory group Tholons.

According to the report, the Philippine software services industry export revenues hit US$725 million at the end of 2010 compared to US$568 million in 2009, which was considered the weakest year for the industry since 2004. Of this figure, 57% of export revenues came from the United States, followed by the United Kingdom with 25 percent. Lesser but still significant revenue contributors to the software industry in the Philippines are Canada (5%), Japan (5%), and Europe (4%). Other markets like Australia, Middle Eastern countries, and those in the Asia Pacific region contributed to 1% each.

[I’m a little confused as to why the report mentions there is a big local market, when the Asia Pacific region contributes to just 1%. I also understand that there are many software companies serving local customers. From my discussions, it seems that APAC market is really hard to penetrate (sorry no pun) primarily because of language barriers. Or maybe it’s because these APAC companies are being served already by their local software service providers so they find no sense in outsourcing.]

The study, “Tholons-PSIA Software Skills Inventory Report” was commissioned by the Philippine Software Industry Association (PSIA) and funded by then Commission on Information and Communications Technology (CICT) to evaluate the status and the current landscape of the local software development and services sector.

The United States remains the top foreign country being served by local software development industry. PSIA president Nora Terrado said the Tholons study gives the PSIA a full view of the local industry performance. It also provides the organization the information on what areas of improvement it would focus on. “The industry was able to survive the entire course of the global economic crisis, which pushed many industries to the brink. The PSIA remains steadfast in its goal to put the Philippines as a global hub for outsourcing services, particularly on software development and services,” Terrado said.

Employment rate also went up by 27.60% in 2010 as the number of FTEs hit 44,962, up from just 35,300 in 2008 and 2009 where hiring remained flat. The leading service line revenue sources of the local industry for foreign markets remain to be application maintenance (18.23%), followed by software testing (12.56%), and custom application development (11.54%). Product engineering or actual software product development accounted for 7.01% of the local industry, closely followed by system infrastructure support service (6.75%).

As for the types of foreign industries that the local software industry is servicing, the top in the list is still banking, financial institutions and insurance, which accounted for 17.61% of all revenues of the industry for 2010. On the other hand, the information and communications technology (ICT) sector accounted for 9.63%, followed by medical, healthcare, and bio-engineering at 6.26%. Other sectors are manufacturing for foreign firms (6.01%), energy (5.53%), wholesale and retail (4.65%), media (2.89%), government (2.72%) consulting services (2.72%) and logistics (2.60%).

[Now, maybe that’s why BOI tapped us to talk about what we can sell in terms of healthcare software & services to the US market, which has healthcare IT on its eye for the next years to come.]

Terrado said that the data in the study can also measure the industry’s future performance especially in servicing foreign markets as the PSIA implements targeted programs in the coming years. Some of these targeted programs would be on manpower skills development, academic partnerships, infrastructure upgrades, and marketing campaigns for PSIA partners. She added that more government assistance is needed to fill in the gaps in critical ecosystem gaps, especially on building partnerships among various ICT stakeholders. Terrado also encouraged everyone involved in the software industry and outsourcing services sector to participate in PSIA’s endeavors in improving the local software development and services sector and promoting it globally. The Tholons report surveyed 40 software development companies in the Philippines, which are hiring around 17,000 full-time employees (FTEs). Wholly Filipino-owned firms accounted for 51.43% of the respondents, followed by 22.86 percent for foreign-owned firms. The remaining 25.71% are joint partnerships between Filipino and foreign investors.


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