Asia-Pacific: Fastest Growing Market in Big Data Analytics
Asia-Pacific: Fastest Growing Market in Big Data Analytics
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At a time when the pandemic forced enterprises to cut-down ICT investments, there remains optimism in anchoring big data analytics to improve business performance and derive highly informed business decisions.
About 3 in 4 enterprises in Asia-Pacific choose to keep investments in big data analytics (BDA) solutions or even expand this year, according to the latest COVID-19 survey by IDC. This standpoint is sound for businesses as big data analytics presents proven and essential use in enabling digital trust and resiliency now and post-pandemic, more so.
The coronavirus pandemic has caused a decline in the number of ICT investments. But businesses see technology resiliency as the best way to oppose its negative impact. By gathering relevant insights, enhancing productivity, satisfying customers, recognizing fraud, and reducing expenses, enterprises remain competitive with a data strategy in place. Moreover, enterprises are pushing towards public cloud deployments to optimize BDA investments.
The positive outlook around big data analytics comes at a time when global crisis forced companies to cut ICT expenditures. This decision became almost instinctive because of big data analytics’ proven value in keeping businesses alive amid the pandemic.
Energy sector’s fastest-growing market
In a report published by Mordor Intelligence, the Asia-Pacific (APAC) shows a promising future leading the energy sector’s market growth in big data analytics. The market intelligence and advisory firm cited the increased adoption and demand for IoT and smart technologies in government initiatives across the region.
The most remarkable technology that is most likely to boost the market growth in 2021-2026 are smart meter systems. Smart metering in big data analytics involves components, such as grid operations, field services, resource planning, customer experience, and regulatory compliances. Big data analytics in smart metering helps in predicting energy consumption. Clearly, this empowers enterprises in managing supply and demand, and mitigating energy waste.
The same report mentioned India’s growing deployment of almost 2 million smart meters. Which takes advantage of today’s technologies and big data techniques. At the same time, China will be the leading country. Due to its increasing adoption rate of smart meters and smart grids across the country with its large population.
Banks and Telcos leading the pack
Contributing to nearly one-third of spending on big data analytics in the APAC region for 2020-2024, banks and telcos are the top verticals investing in BDA solutions: a report published by the technology research firm IDC.
Capitalizing on financial, transactional, and customer data, the banking industry has always been a haven for big data analytics and will remain so in the foreseeable future. With customers shifting to a more digital experience in banking, bank providers are pushing to scale up their digital transformation as rightfully so. Even though considering complicated legacy banking systems as a hurdle, bank executives recognize prioritizing digital initiatives.
Relatively, the telco industry shows a promising position as the second most prominent investor in big data analytics. Telcos leverage data on customers, sales, and marketing to gain insights for business growth. As we have mentioned before, big data analytics can help optimize the customer experience, which is a big thing for this sector.
State of big data analytics in the Philippines
In Southeast Asia, the Philippines is one of the fastest-growing economies in the region. The country’s expected annual GDP growth surpasses the 5.3% regional average, which stands at a solid 6%. Despite this, competition continues to grow as more digital innovations disrupt traditional business models. Data is everywhere and is becoming more available than ever before. Businesses should see this with a bird’s eye view of how big data can translate to business value. At the same time, customers are engaging with highly personalized experiences.
The Philippines market for big data is still very small. If large firms continue to embrace BDA services and recognize worth, small and medium businesses will follow. This is, however, with a condition. A robust legal framework and support from the government must be in place. Especially, data privacy and security remain to be of major concern.
Optimism in anchoring big data analytics
The big data scene can create around 10 million new jobs in the next five years, Former Globe Telecom chief information officer Henry Aguda shared in an interview with Rappler. If this outlook proves itself, this can directly impact the state of the country’s economy and provide employment opportunities.
Besides employment, possessing hardcore evidence-backed decisions can only do good and be a superpower for firms and organizations. With big data utilized to develop more rigid solutions, businesses can be proactive on what the market wants. In this case, an opportunity is on the rise: tweaking products and services by attending to consumer habits.
Companies worldwide have already established that deeper assimilation and application of data analytics in business translates into greater business value. It is becoming more evident here in the Asia-Pacific region, with enterprises increasing their investment in advanced toots and infrastructure to manage their data better. In this way, companies are taking the right path. A new level of innovation in an increasingly competitive global market.
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